It can even make medication (and placebos!) feel more effective. Design by Adwindesign.Ī product’s color can convince us that it tastes fresher than the same product with a different color. This eye-catching pharmaceutical display uses color to convey a sense of vibrancy and well-being. That is, they communicate with us on an emotional level and are thus more effective at persuasion. Why colors matter in marketing and advertisingĬolors speak a language words just can’t replicate. The science of color marketing is what we’re going to explore today to help you communicate your messages most effectively. It’s not a coincidence, and they’re not just your competitors’ favorite colors! These are the colors that (research shows) audiences tend to connect with their needs and expectations from brands in your industry.Ĭhoosing which colors are the ideal palette for your marketing and advertising efforts is part aesthetic, part testing and part science-much more a part than you probably realize. When you look closely at commonly used colors in advertising for your industry, you’ll see many of the same ones popping up again and again. The associations our brains make with certain colors are key to bridging the gap between marketing materials and their target audiences. Here’s a complete guide on how to use colors in marketing and advertising.
In a nutshell, this is color psychology at work. That’s why a shade of chartreuse that would feel appropriate for a PC is puke-inducing for a cupcake. Your brain uses colors to recognize traits about products and the brands that produce them.
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